The purchase of an eye-catching Design Product is often driven by emotion. But what price are customers willing to pay for this emotion?
I can help to put the right price tag on your Design Product by determining its optimal price with a Value-Based Pricing approach.
From the Netherlands, I help businesses around the world to discover customer value and put a price tag on Innovative & Design Products.
Don't hesitate to schedule a call if you would like to know more about me.
For each product (even new ones), users have a choice of alternatives. Your “next best alternative” and its reference price are the starting point for determining your optimal sales price.
I can help you to map your alternatives and identify your next best alternative based on value drivers.
By inviting your existing customers or representative consumer panels to participate in a survey, I can provide you insight into the amount they are willing to pay for your Design Product above the reference price.